Social Media and Box Office Success

Dwayne "The Rock" Johnson has changed the way movies are promoting on social media. With over 87.2 million followers on Instagram and 58 million on Facebook with fans from all over the world, it is easy to see why he was crowned the highest paid actor in 2016 with a cool $64.5 million. He knows... Continue Reading →

Emerging Tech and Its Impact on Marketing

By 2020, the Artificial Intelligence (AI) is projected to be worth $70 billion, Virtual Reality (VR) and Augmented Reality (AR) are both estimated to generate revenue of $120 billion. Consumers are set to benefit with these advancements in technology as they are provided with new forms of entertainment and simplicity to their lives. Businesses have... Continue Reading →

Influencer Marketing – Reaching Gen Z

Forbes recently posted an article on the topic of using influencers to market to Gen Z, the first generation to be born into the mature digital age where their childhood involves the laptop, tablet or smartphone. The article mentions the best way to reach Gen Z is to ditch traditional advertising and to advertise without them... Continue Reading →

Instagram Tops Social Media Engagement

In a recent analysis by Socialbakers, brands are receiving nearly 4 times more user engagement on Instagram compared to Facebook. With the continuous growth to 700 million active monthly user this quarter, it is time for brands who are yet to fully invest in Instagram to get on board. Unless...you are a media company where... Continue Reading →

Big Baller Brand – Effective Sports Marketing Online?

For those who are unfamiliar with the NBA news at the moment. Lavar Ball, the father of UCLA gurad Lonzo and potential Top 3 draft pick, has launched an exclusive $495 signature show for his son...ok!? (Source: Sportshub) In the NBA, apparel sponsorship deal for NBA players are major investments for major brands such as Nike,... Continue Reading →

Meme Marketing – Connecting brand with customers

Memes, the language of the internet and social media. As a frequent social media user, memes are one of the things I look forward to whenever I browse the web. It has taken over the internet and it is EVERYWHERE! From Facebook, Twitter to Reddit, accounts dedicated to memes have amassed huge followings. So much... Continue Reading →

Boost Juice- Finding You The Perfect Matcha

So Boost Juice recently dropped their latest drink - Tropical Matcha Smoothie, and do they know how to market to their customers! Boost Juice made the announcement through their Facebook page and released a "Chat and Voucher" activity for customers to talk to Boost Juice to receive various vouchers. #Winning! BUT, you will not be talking to... Continue Reading →

YouTube And It’s Timely Reminder To Brands

YouTube, the most popular video-sharing website in the world and the go to place for procrastination has recently experienced a crisis with advertisers. Some of the world's largest brands have been funding Islamic extremists, white supremacists and pornographers by advertising on YouTube!! And the thing is, they didn't even know about it until now. This... Continue Reading →

F1 Rejoining the Race After Turning the Corner

Formula 1, the fastest motorsport race in the world, are surprisingly one of the slowest in joining the digital marketing race compared to others sports. During Bernie Ecclestone's "one dimensional" approach to digital marketing, F1's television audience fell from 600m to 400m in eight years and team sponsorship revenue fell by $200m in 2012-2015. Liberty Media,... Continue Reading →

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